Heineken’s hue of green is by now a familiar color to dance music lovers across the globe. The beer company sponsorships have spanned from UMF’s juggernaut festivals to perpetually cool Ed Banger Records and is now taking things to a whole new level. Heineken has enlisted the help of the world’s most unassumingly-named scent expert, T.J., to match scents to entire tracks as they’re played out using what they’re calling The Scenthesizer. Promising to “push the boundaries of music to a whole new level," it’ll be interesting to see how soon it’ll be before we’re actually smelling fresh daisies out of EDC’s larger-than-life installed flowers. Check out the promo clip for the new development below!

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