Two nights, same club, same amount of videos, same observation time, the only difference is the DJ. Heineken and Armin van Buuren teamed up to see if different DJs have an effect on the amount of drinks sold. The first night a DJ takes control of the decks and there were 1078 sold. The second night an undercover Armin van Buuren DJs and only 632 drinks are sold. "Dance more, drink slow" is the motto of the experiment. You can check it out in action below: