Keeping up on the action at South by Southwest can be impossible. With dozens of shows happening simultaneously, at all hours of the day, making sure you know what happened where would require round-the-clock surveillance. This year, Mazda and Hype Hotel have made all that upkeep a bit easier. They've created a HypeON hub that pulls together all of the highlights from SXSW in one place, as the festival is happening. It also features exclusive video of performances from the Hype Hotel Presented by Feed the Beat, as well as original photography and exclusive reports from around the festival. So no matter how you spend your week, you can check in with the HypeON hub to see what you missed. Staying on top of the action in Austin has never been easier.

Brought to you by Mazda, official automobile sponsor of #HypeON. #MazdaSXSW #HypeON

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