House of Horology is a new watch brand for the fashionable. The first collection titled Bedlam (Pictured Above), is born of New York. Swiss craftsmanship, stylish durability, and accessible luxury. They are available in eight color accents. According to HOH, "We broke traditional watchmaking down to its elements, distilled the essence of both luxury and fashion design philosophy, and engineered a brand new watch from the ground up. We evaluated every detail over and over, until every part was just right. As a result, HOH watches are beautiful and functional – they have luxurious components, a cutting-edge design, and a down-to-earth price."

Speaking of price, the watches start at $490.

House of Horology is located at 193 Prince Street, between Sullivan and MacDougal Streets, in New York City. The store will be open Monday thru Saturday from 11am – 8pm and Sunday from 12pm – 7pm.

For more information please visit www.houseofhorology.com

Twitter: @HOHwatches
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