Elektro Exclusive: Sirius XM Launches Dedicated ADE Week on Electric Area
This year the Amsterdam Dance Event (ADE) attracted 140,000 clubbers from October 18 - 21st, to a city that remixer/producer R3hab dubbed, “The music place of Holland.”
Over these four days of rocking and rolling; moving and shaking, dance music professionals swindled daytime deals and nighttime drinks in a festival encompassing over 50 locations for business, booze and beats. So how can the U.S. get a closer peak at this European best kept secret? Launching Monday, December 26th and airing until Friday, December 30th, Sirius XM satellite radio’s Electric Area will air five full nights of Dedicated ADE Week coverage. From midnight - 1 am, listeners will be able to tune in and rock out to sets from top ADE talent such as Sunnery James & Ryan Marciano, Stefano Noferini, R3hab, Tommie Sunshine and Amsterdam’s own Miss Nine.
“There is no better music conference than ADE. You can't really call yourself a producer or a player in the game of EDM if you don't attend,” explained Tommie Sunshine, whose set with Disco Fries will air on Tuesday night. “ADE is such a music-centric gathering so dropping old tracks is such a treat,” Tommie explained, sharing set highlights of his own that were classic Chemical Brothers and original Fake Blood.
ADE sets itself apart from the rest and Sirius XM is the ideal outlet to show listeners why. “It's just a very international crowd, you know, it's like people from Australia, America from everywhere in the world,” said R3hab, who played two-sold out shows alongside Afrojack this year. Amsterdam is basically home for Dutch DJ R3hab, but the crowd at ADE still offers a different flavor. “There are people who you always talk to through the e-mail that are finally there to party with you. It's just loads of fun.”
Miss Nine agrees. “Lots of business is waiting around the corner, and of course there all of the nicest parties where the best DJs play all night long,” she said. “There are a lot of friends in the crowd when I play here, so this is a special party for me,” she said, referring to her official ADE Supper Club party, which will air Wednesday night on Electric Area.
This will be the third year that Anthony Lopez, Director of Talent and Industry Relations at Sirius XM, has made the trip out to ADE, bringing back the best of what international dance-floors have to offer for this third annual installment of Electric Area’s Dedicated ADE Week. This type of exposure has only helped flourish the festival. “Being on a well recognized radio station like Sirius XM brings a lot of attention to the event as well to the artists who are involved to the festival. We are really proud to have a partner like Sirius XM,” said Richard Ziljma, Director of ADE. “To put it more clear; we had more delegates coming to this years edition than ever.”
And ADE can expect to have even more next year! With over 100 parties to choose from and a daytime calendar flush with panels from top talent such as Carl Cox, Sander Van Doorn, and Armin Van Buuren, nothing out there in the industry compares. What other festival offers attendees the coveted contrast of beats and business with the people-watching perks of lunching next to Busy P while witnessing Super8 & Tab settle up their tab?
Tune in to Electric Area all next week to get your taste of ADE with these sets from top talent. Richard Ziljma summed it up quite nicely himself, “As electronic music has turned to be more global and recognized, a dedicated ADE week can bring the best music to your speakers.”
You heard it here first on Elektro Daily! Now tune in below for the full schedule of Electric Area’s Dedicated ADE week:
Monday, 12/26 - Sunnery James & Ryan Marciano (12 am - 1 am)
Tuesday, 12/27 - Tommie Sunshine & Disco Fries (12 am - 1 am)
Wednesday, 12/28 - Miss Nine (12 am - 1 am)
Thursday, 12/29 - Stefano Noferini (12 am - 1 am)
Friday, 12/30 - R3hab (12 am - 1 am)