Tiësto and 7UP® release “Light It UP” promo video for #7x7UP
Tiësto is not just a DJ, he’s also a global brand; and now he’s looking to enhance that brand by teaming up with 7UP® to bring us #7x7UP. This year-long program that will feature 7 festivals and events with 7 DJ’s (Tiësto plus 6 up-and-comers who are “bubbling up”), and fans will be able to connect with the artists before, during and after the shows through social media content and live, in conce