Tiësto is not just a DJ, he’s also a global brand; and now he’s looking to enhance that brand by teaming up with 7UP® to bring us #7x7UP. This year-long program that will feature 7 festivals and events with 7 DJ’s (Tiësto plus 6 up-and-comers who are “bubbling up”), and fans will be able to connect with the artists before, during and after the shows through social media content and live, in concert experiences. To kick things off, a promo video titled “Light It UP” has been released, showing Tiësto lighting up the city of Valparaíso in Chile while performing his new track “Let’s Go (ft. Icona Pop).” For more information about #7x7UP, visit http://7upmusic.tumblr.com/.