“Silhouettes” (AVICII’s Exclusive Ralph Lauren Denim and Supply Mix)
As a new spokesperson for Ralph Lauren Denim and Supply, Swedish sensation Avicii has released an exclusive mix of his hit track "Silhouettes" in promotion of the clothing line. His new mix, while keeping the song's original melody, has a trance feel to it. The video Avicii playing to a crowd of fans dressed in clothes from Ralph Lauren's Denim and Supply. Even Avicii himself is decked out in their newest threads. With Avicii's new partnership with the fashion line, as well as Tiesto's partnering with Guess, it seems that EDM has invaded the fashion world, seemingly setting the trend for other fashion companies to hire superstar DJ/producers as their spokespersons.