Microsoft and EDM entertainment company, OneBeat, are coming together to bring you exclusive concerts, coverage, and behind-the scenes footages via Xbox Live and Xbox 360 platforms. OneBeat has already teamed up with the likes of Steve Aoki and Winter Music Conference for event streaming and original content for their YouTube channel. The app, which is set to be released late this spring, is part of this year’s Newfronts, a series of online video presentations designed to give advertisers a look at upcoming sponsorship opportunities. Ross Honey, general manager of Xbox Live Entertainment and Advertising stated, “ Our mission has been to make the entertainment people love more amazing on Xbox. Teaming with OneBeat allows us to further that mission by creating a one-stop EDM destination for fans to celebrate and explore their passions on Xbox.”

Written by: Chelsea Kelly

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