How Kaskade Became the $200,000 a night DJ

Ryan Raddon, otherwise known as Kaskade, has become the face of EDM as of late. Most recently his album 'Fire & Ice' debuted number 4 on the iTunes overall charts behind Coldplay, Kelly Clarkson, and Michael Bublé. We all know as of late that EDM has exploded. What people may not know is how big it has actually gotten. Kaskade can fetch up to $200,000 a night for certain shows. This was unheard of. Joel Zimmerman of William Morris Endeavor's electronic division states, “The thing that really flipped the script was social media. You had kids getting connected in a different way.”

See the in-depth, full article over at the New York Times.