Axwell and Ingrosso Provide Soundtrack for H&M Summer Campaign
Last month, clothing H&M announced that they would partner with fellow Swedes and superstar DJs Axwell Λ Ingrosso to release a brand new track in conjunction with their summer campaign. This new track titled “Sun Is Shining” serves as the anthem for a new collection of styles for the summer season. On April 30, H&M premiered a commercial with supermodels Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima are promoting the clothes, while the new Axwell /\ Ingrosso track plays in the background.
“It was amazing for us to work with H&M on this summer campaign with our new song, ‘Sun Is Shining.’ We’re always proud to work with Swedish brands, and with summer finally upon us, we can’t wait for everyone to hear one of the songs from our forthcoming album,” says Axwell /\ Ingrosso.
You can see the commercial above, which gives fans a preview of the new track. As expected, "Sun Is Shining" contains the same kind of uplifting, pop-friendly sound that Axwell and Ingrosso have exhibited with the singles from their album that have already been unveiled, including "Something New," "On My Way" and "Can't Hold Us." Fans who listened to the duo's Ultra Music Festival set were able to hear the track in full, which shows that the duo have completely left behind their Swedish House Mafia roots as far as their productions go. However, they haven't lost the sound that keeps them on the main stages of the world's biggest festivals, as evident from their energetic and highly produced Coachella set, which you can watch in full below.