"What we do every year in Miami for Ultra week has become sort of an EDM happening of its own. Every year we try to break boundaries and do it bigger and better and this year's no different," Ash Pournouri (Avicii's manager).

With that being said, it was announced that Avicii and the AtNight management team will be taking over the Marlin Hotel at 12th Street and Collins Avenue from March 15th to 24th. Everything from the soaps to the bathrobes to the art in the rooms will be Avicii-branded, hoping to create the Avicii experience. This should very interesting and is something totally different from anything we have seen from Avicii so far. We look forward to checking this out in Miami. Will you be staying at the hotel?

Read more on Billboard.

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