W Hotels Worldwide Kicks Off 2012 W Hotels & burn studios DJ Lab

W Hotels Worldwide, in collaboration with burn studios, an innovative music platform developed by burn®, a globally leading energy drink from The Coca-Cola Company, today unveiled the second annual W Hotels & burn studios DJ Lab. Taking place at W Retreat & Spa Bali – Seminyak, the week-long DJ ‘boot camp’ brings together the most exciting emerging DJ talent from around the globe and provides them with unprecedented mentorship and valuable tools in preparation for a global tour to select W Hotels.

“Music is intrinsic to the W brand, and together with our partner burn studios, we can provide emerging talent with a platform for global exposure while showcasing what’s new and next in music to our guests,” said Vincent Gillet, Global Brand Leader, W Hotels Worldwide and Le Méridien. According to Gillet, the purpose of this collaboration is to nurture and support “aspiring DJs looking to break onto an international stage."

The class of 2012 includes Dogus Cabakcor, Istanbul, Posso (aka Marylouise Pels and Vanessa Giovacchini), Los Angeles, Vitor Kurc, São Paulo, Klaus Rosa De Macedo and Ameet Jugnauth, London Aline Magnier, Berlin, and Gio Vanhoutte, Seoul who is the first ever DJ Lab participant selected through a global online talent search.

Following completion of the W Hotels & burn studios DJ Lab, the 2012 class will jet off to perform alongside established DJs at select iconic W destinations around the world, including: Hong Kong, Seoul, Taipei, Bangkok and Koh Samui, Thailand in Asia; Istanbul, Barcelona, London, St Petersburg and Paris in Europe; Mexico City, Santiago, New York and South Beach in the Americas; and Doha in the Middle East.

To learn more about the W Hotels & burn studios DJ Lab, please visit www.whotels.com/music.