Tiesto and Martin Garrix Get Their Own 7UP Collectible Cans
We received something nice in the mail today! It came courtesy of 7UP, who sent us collectible branded cans featuring Tiesto and Martin Garrix. This is part of 7UP's partnership with the two superstar DJ-producers as pat of their #7x7UP campaign. The campaign began when the two starred in 7UP's "Team Up" commercial, which previewed their collaboration "The Only Way Is Up."
On May 4, they released the collaboration on Tiesto's Musical Freedom imprint. The track, which both Tiesto and Martin Garrix included in their main stage appearances at the 2015 Ultra Music Festival, supplied something different than the kind of progressive house sounds you might have expected from a collaboration between them. This official 7UP anthem, which is now available on Beatport, is one that you can expect both artists to keep in their live repertoire for a while, and came just in time as they get ready to make their rounds through the EDM festival circuit.
On the day of the track's release, they also unveiled the music video for "The Only Way Is Up." The music video, which you can watch below, takes viewers to Miami, where the two performed together at Spinnin’ Sessions, as well as on the main stage of Ultra Music Festival. It also offers some behind the scenes footage of the making of the 7UP commercial that first previewed the collaboration.
Check out the special limited edition cans below featuring Tiesto and Martin Garrix. Try to get your hands on these cans, as they'll likely be worth some coin in the future.