electric mvmt

When I first came across the Electric MVMT hoodie I was drawn in because lets face it, it lights up. What's cooler then feeling like your in the movie Tron. With something like this comes apprehensions such as comfort and the questions everyone asks, how does it light up...

The goal of apparel firm Electric MVMT is simple: to make clothes that light up. The first release appears to be the delaware st. hoodie, a form-fitting zip-up hoodie with an electric rope running through its zipper seam and around the hood...