I recently caught up with the mind behind the vibrant and eclectic brand Loose Tony, Matthew Parrotti. The brand consists of an assortment of colorful fabrics showcased on hand-made garments, using the juxtaposition of simple silhouettes with adventurous prints. A new collection will premiere in NYC on Dec 21st & 22nd, which consists of branded beanies, snapbacks, denim and other limited edition pieces. Shervins Café will host the upcoming pop up shop; one that in the past has erupted into full out parties with DJs and fashion enthusiasts. In addition to fashion, the Loose Tony Website also features an exclusive track called Bonkers, which samples Zeds Dead’s Rude Boy track. Here’s the part of the conversation that consisted of fashion, parties and EDM!

How did you come up with the name Loose Tony? Tony is my grandfather’s name, and Loose is how I get when I am a couple beers deep and someone catches an attitude with me.

In two words describe your brand. New york

What inspired you to get into fashion design? I never really thought about fashion design, I just wanted flower pants and shirts so I set my goal to learn how to make my own clothing.

Where do you find inspiration for your prints? My artwork and sketches.

What are your favorite EDM artists? Bloody Beetroots.

What are your goals for 2013? Collared shirts pop up, release of Loose Tony denim pop up, release of Loose Tony print pants collection. More pop ups, more parties, more prints.

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