Electric Zoo has a message for all of its attendees this year; don't be that guy rubbing Molly into your teeth.

After last year's deaths, EZOO is taking the initiative to ensure festival-goers won't be using drugs at this year's anticipated 3-day event. This PSA video aims to point out how foolish you look when you're peaking in a festival crowd.

With their "Come To Life" campaign, the festival encourages attendees to organically enjoy the amazing sensations produced by one-of-a-kind light shows, the best electronic dance music and the incredible energy of the crowds.

“Our message to concertgoers is simple: The Electric Zoo experience is exceptional and worth being present for,” Made Event founders, Laura De Palma and Mike Bindra, said in a joint statement. “Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience…but can also make you sick and can even be fatal. Fans will experience how great it is to ‘Come To Life’ at our concerts from lights, sounds and crowds.”

Head to the official "Come To Life" page here. Check out the PSA below.

Buy tickets to Electric Zoo here!

[sg-gallery]