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Denim & Supply Ralph Lauren 2013 Spring Lookbook

avicii denim & supply

Avicii is back at modeling as the face of Ralph Lauren's Denim & Supply line. The 2013 cookbook showcases the full range of the line from jackets to shirts to denim vests and much more. Read more and see the full gallery on HypeBeast...

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Hypebeast Essentials: Benga

hypebeast essentials benga

Hypebeast continues to snag some of the biggest electronic artists in world for their essentials piece. This installment features dubstep pioneer Benga. He says, “For me to remain creative, I’ve kinda not got to call my music dubstep and for me to keep pushing boundaries and moving around, making songs… I can’t call myself dubstep...

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elektro Presents: 2012 Holiday Gift Guide

elektro holidayguide

The holiday season is fast approaching so we have compiled a list of items that would make perfect gifts and stocking stuffers for your favorite bedroom DJ. We have trolled the interweb to find the most obscure and EDM inspired artifacts for you to bestow upon the dance enthusiast in your life...

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Download Avicii’s Exclusive Remix From Denim & Supply for Free + Avicii joining Madonna at Yankee Stadium

Screen Shot 2012-09-06 at 12.47.37 PM

Avicii is riding is high right now that doesn't seem like it's going to come down anytime soon. When he was announced as the new face of Denim & Supply from Ralph Lauren, we heard a exclusive remix of his own "Silhouettes...

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“Silhouettes” (AVICII’s Exclusive Ralph Lauren Denim and Supply Mix)

Screen Shot 2012-08-03 at 1.39.01 PM

As a new spokesperson for Ralph Lauren Denim and Supply, Swedish sensation Avicii has released an exclusive mix of his hit track "Silhouettes" in promotion of the clothing line. His new mix, while keeping the song's original melody, has a trance feel to it...

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AVICII x RALPH LAUREN Denim & Supply Campaign Launches


Avicii moves from behind the decks to in front of the camera as the star of Ralph Lauren’s fall Denim & Supply campaign. The ads will feature shots of the Swedish DJ by famed celebrity photographer Mark Seliger and a corresponding music video for Avicii’s “Silhouettes,” a teaser for which is now up at ralphlauren...

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Ralph Lauren’s Denim & Supply x Avicii


Denim & Supply from Ralph Lauren has tapped Avicii to be the face of their new campaign. This is yet another mainstream commercial brand choosing a top EDM artist to collaborate with.

Reason number 975,899 as to how big electronic dance music has gotten, and it continues to grow bigger and bigger.


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