future-pop

Purity Ring “Lofticries” Official Music Video
Purity Ring “Lofticries” Official Music Video
Purity Ring “Lofticries” Official Music Video
The Canadian duo Purity Ring has been steadily gaining popularity in the past year, known for their minimal, future-pop, ethereal, lo-fi gothic sound. The video, shot mostly in the first person point of view, documents four unreleated characters coming upon some bizarre circumstances, all the while with Megan's beautiful, chopped-up vocals behind them...