New branded YouTube channels have been popping up lately as frequently as deadmau5 tweets.

And now Elektro has discovered another one, which services EDM heads, like us. OneBeat aims to become the leading electronic dance music media company by concocting a mixture of four ingredients:

  • Original Content: OneBeat has created and scheduled over thirty hours of original programming
  • Scaled Vertical Advertising Network: OneBeat is creating a quality ad network of major EDM publishers that will provide inventory in the online and offline worlds
  • Dedicated Online Channel: OneBeat has created a video channel for its EDM content (YouTube Platform)
  • Flawless Event Activation: OneBeat provides media coverage and brand experiences at EDM festivals/events/venues

According to OneBeat's CEO, Mikhail LaPushner, "OneBeat will unite the highly fragmented EDM video, media and event spaces and provide fans and advertisers meaningful and desirable access to the exciting worldwide community of DJs, Clubs, Festivals and the millions of energetic fans who come together around this music." 

Will you be tuning in?

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