GoPro is the dominant player in action cam (bikers, snowboarders, surfers, aerobatic pilots, etc). Its new series of action cameras unveiled this past week, the HERO3 series, ups the ante from previous models, coming in at a more compact 30% smaller and 25% lighter. Even with the smaller size, GoPro purports it is 2x more powerful (resolution and speed), in addition to integrating an improved lens that allows for different views. The HERO3 features 3 models - black, silver, or white - each arriving with different specs. Prices range from $199-399.

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