Axwell and Ingrosso Release Cinematic Music Video for ‘On My Way’
Not long after they released the video for their lead single "Something New," former Swedish House Mafia members Axwell Λ Ingrosso have released the music video for "On My Way." This video comes as a two-part storyline, which will be concluded tomorrow with the release of the next single "Can't Hold Us Down."
This cinematic music video is a testament to the duo's creative new direction. Aside from providing us an incredibly entertaining music video to enjoy, it shows that they have separated themselves from their SHM roots. "Something New" and "Can't Hold Us Down" both bring a pop-oriented sound fit for radio play, while bringing the sound that keeps them at home on the main stages of festivals like Ultra Music Festival and Coachella (both of which they will be performing on over the coming weeks).
The music video is directed by Christian Larson, who was lent his directing skills to Jay-Z and Beyonce on their On The Run tour film, as well as Sigur Ros and Kylie Minogue. It shows both Sebastian Ingrosso and Axwell training for a Fight Club-like showdown against each other. With mob bosses betting on the illegal underground bare-knuckle boxing match, the stakes are high. After a brutal fight, Ingrosso deems victorious. However, it is revealed that the two are working together and split the winnings. That is until their cover is blown, and the video ends with them being chased by the duped mob. We'll find out how this plays out for them tomorrow when we are presented with the video for "Can't Hold Us Down." Check out the trailer for the video below, and download the "On My Way" on iTunes.